Victory for zero-waste swimming costume

Local fashion designer wins first prize at Lagos’ Banho 29 with innovative zero-waste costume.

Emerging talent in the fashion industry, Jessica António, founder of the brand J-ANT., has won the prestigious first prize at the Banho 29 event in Lagos, Portugal. The designer who was featured by Tomorrow in 2022 in the article Reviving Fashion captivated the judges and audience alike with a groundbreaking zero-waste design that highlighted the evolution of swimwear while promoting sustainability in fashion.

Jessica’s winning outfit was inspired by the transformation of the swimming suit over the decades. The design featured an intricate use of bows that ingeniously allowed a three-layered ensemble to unravel, revealing a traditional swimming costume underneath, made from an up-cycled cotton dress. This thoughtful construction showcased versatility and creativity while underscoring the designer’s commitment to reducing waste in fashion.

“I wanted to create something that tells a story about the evolution of swimwear while staying true to my principles of sustainability,” said Jessica António. “The bows represent both the past and future of fashion — they’re decorative, functional, and allow for transformation, much like the journey of the swimsuit itself.”

Banho 29 is a traditional yearly celebration in Lagos with deep roots in the local culture. Historically, it marked the end of the season with a cleansing ritual, where people would bring their cattle to bathe in the ocean. This year, Banho 29 incorporated a new twist by introducing a fashion competition for designers that celebrates both tradition and innovation.

Commenting on the design, Santiago Lagoá remarked, “This creation is not only sustainable but also aesthetic and beautiful. Jessica has managed to encapsulate the essence of sustainable fashion while honouring the rich history of swimwear. It’s a remarkable achievement that seamlessly blends artistry and environmental consciousness.”

In addition to this accolade, the designer operates J-ANT. A slow-fashion brand with a studio located at Rua do Cemitério 29, in Lagos. Described as a unique place where magic happens, the studio serves not only as a workspace but also as an installation suited for events, embodying the creative spirit and innovative approach of J-ANT.

This award marks a significant milestone in Jessica’s career, further cementing her reputation as a forward-thinking designer dedicated to pioneering sustainable fashion. 

Banho 29 is an annual cultural celebration held in Lagos, Portugal, rooted in tradition and community. Historically, it involved the end-of-season ritual of bathing cattle in the ocean as a form of cleansing. Today, Banho 29 continues to honour these traditions while embracing modern elements, such as its new fashion design competition, which challenges designers to merge innovation with cultural heritage.

instagram: @jantdesign

www.j-ant.com 

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