Espiche Golf in the Algarve is welcoming back Luís Rocha as its general manager, a role he previously held from 2015 to 2017. A Lisbon native, Luís has spent nearly 15 years living in the Algarve, fuelled by a passion for the region and its cultural richness and the fact his ancestors hailed from Albufeira. His travels have taken him across the globe, shaping his appreciation for diverse cultures, while his interests in classical music, cinema and various sports reflect a dynamic personality ideally suited for the challenges of this role.
With over 30 years of professional experience in tourism management, Luís’s background is both impressive and extensive. He holds a degree in Economics and Business Management from one of Portugal’s top universities. He has played pivotal roles in several leading Algarve establishments, including Vale do Lobo and Vila Sol. Most recently, he served as general manager of a theme park recognised as the best in the Lisbon region for six consecutive years before returning to Espiche Golf.
Luís was drawn back to Espiche Golf not just by nostalgia but by its future potential. “Espiche is a very special place and has always been in my heart,” he states. Under his leadership, the course is poised for exciting developments, particularly a new real estate project comprising 112 eco-friendly homes and a boutique hotel. This initiative aims to set new standards for sustainable living, integrating modern architecture with the natural beauty of the Algarve. “The project will share the same ethical and innovative approach as Espiche Golf in aspiring to obtain the highest standards in pursuing an eco-friendly and sustainable agenda,” he says.
The challenge ahead is substantial. Alongside launching the real estate development, Luís aims to enhance the golfing experience by improving the course itself. Having just passed the milestone of 42,000 rounds in 2024, planned investments include a state-of-the-art irrigation system designed to reduce water consumption and a new golf academy that aims to rank among the best in Portugal and Europe.
In achieving these goals, Luís also aspires to create a vibrant community at Espiche Resort that balances luxury and sustainability. He envisions the development as a tranquil retreat, harmonising contemporary living with nature, thereby providing residents with a unique lifestyle.
With an excellent team and strong board support, Luís is set to lead Espiche Golf into an exciting new era, fostering a thriving community while upholding the core values of sustainability and environmental responsibility.
