José Manuel Gomes Afonso – known lovingly by many as Zé or Joe – died on 15 May. José was a friend to many and to Tomorrow magazine. His family owns and runs the BP petrol stations on the N125 just outside Lagos on the way to Odiaxére, along with another garage in Portimão, and were well known in the local community.
José, along with his father, was deeply committed to supporting local charities. José was always willing to lend a hand to the many causes we championed through our TACT charity balls. His generosity came naturally, and it was just one of the many qualities that made him so genuinely admired and appreciated.
José was born on 12 May 1970, in Beja, to Manuel Afonso and Maria do Céu Gomes Affifana Afonso. At just one year old, he moved with his parents to Lagos, where his father began what would become the family business – a petrol station from Mobile that was only the beginning of a legacy.
From a very young age, José began working alongside his father, but Manuel Afonso was much more than just a father to him. He was his business partner, best friend, and unwavering confidant — someone José admired, trusted wholeheartedly, and leaned on throughout his life. Their bond was deep and unbreakable, and, together, they built something truly special.
At age seven, José became a proud big brother to Fátima, whom he loved, protected, and stood by with immense devotion for the rest of his life.
Through his early years working at the petrol station, José developed an incredible work ethic and commitment that he would carry with him forever. He dedicated his life to the family business, helping it grow into the success it is today and, along the way, earned the affectionate nickname Zé da Bomba among colleagues and friends.
His journey with BP and the business world brought many lasting friendships, each one valued deeply. He gave so much of himself to everyone around him, always putting others first. He was, without a doubt, the most selfless person I have ever known.
José was a proud father to five children: Ana, Inês, Vasco, Mafalda and William. He raised them with strength, discipline and love – always teaching them the importance of respect, kindness and education, while giving them his whole heart in everything he did.
For nearly 20 years, José shared a marriage filled with love, laughter and resilience with Sammie. They were soulmates – partners through every storm, always side by side. Theirs was a love that stood strong through everything, built on mutual respect and unshakable friendship. From that love came Mafalda and William, his two youngest, the most beautiful reflection of the life they built together.
José had a deep passion for life. He loved to laugh, celebrate, and be surrounded by joy. Some of his happiest times were spent at sea, fishing with his son William and his close friends – moments of peace that meant the world to him.
Today, the Afonso family has lost its captain. But they reflect that the love José gave, his strength, his warmth and his example will guide them forward.
The family featured in a Tomorrow article, which you can read here tomorrowalgarve.com/meet-the-locals-manuel-afonso/
