Embark on a Wellness Journey at Larutan in Praia da Luz
In the seaside village of Praia da Luz, a new business venture is transforming the way we think about food and wellness. Husband and wife team, James and Liza, invite you to experience their passion for health and nutrition through their unique store Larutan (natural spelt backwards), which offers completely natural food products, supplements and homewares.
A journey born from necessity
James and Liza’s story is a testament to resilience and innovation. Having moved to the Algarve in 1998, James spent two decades as a real estate agent while successfully running restaurants in Vale do Lobo and Almancil with his wife. Their culinary expertise and deep-rooted desire to promote well-being emerged during the COVID-19 pandemic when they faced family health challenges, including a gluten intolerance. Frustrated by a lack of wholesome, additive-free options in the market, they saw an opportunity to create something special – a brand dedicated to clean, organic food. Roots – Living Wellness was born.
“Our belief is that health starts from the gut,” Nick explains. “If we give our gut the right fuel, we will be healthier and happier.”
Crafting wholesome goodness
Every product in the brand is crafted with care and intention. Operating out of a commercial kitchen on their farm, just a 40-minute drive from Lagos, Liza leads the charge in developing new recipes and flavours. Their diverse range includes fresh, handmade baked goods, wholesome vegan delicacies, gluten-free sourdough bread, organic salads, granola, kombucha and fresh-pressed juices. From granola and fermented foods to bone broth and dog food, there’s something for everyone. The couple are committed to quality, meaning all products are gluten-free, contain no refined sugars or oils, and are made with natural ingredients – handmade in small batches.
“Our entire product range reflects the way we live and our journey towards better health,” Lisa shares. “We hope our customers feel the benefits we have.”
Community-centric offerings
James and Lisa understand that health should be accessible. “Health shouldn’t cost a fortune,” they assert. Their mission is to offer the highest quality products at the best prices, ensuring everyone can fuel their well-being without compromise.
In addition to their food offerings, Larutan promotes a collaborative environment with a co-working space available on a membership basis. Here, patrons can enjoy homemade soups, cakes and refreshments while working in a comfortable, supportive atmosphere.
Influenced by their daily experiences and feedback from customers, James and Liza have developed unique items like a nut-free chocolate spread – particularly popular among parents of children with nut allergies.
They also champion sustainability through their partnership with the Portuguese company Inokem, selling biodegradable cleaning products. By providing options for customers to refill their containers and reduce plastic waste, Larutan is mindful of its impact on the planet.
Join the wellness community
As James and Lisa embark on this ambitious journey, they invite you to become part of the Roots Living family. Visit their store in Praia da Luz to explore a diverse selection of natural food products, supplements and eco-friendly alternatives. Whether you’re looking for nutritious snacks, refreshing beverages or sustainable household goods, there’s something waiting for you at Larutan.
