Lagos Unveils New Visual Identity Reflecting Innovation and Heritage
On June 26, the municipality of Lagos awoke to a refreshed visual identity that underscores its innovative spirit. The official unveiling took place the day before, at the Paços do Concelho Séc. XXI Auditorium, in an event attended by both members of the public and municipal employees. Following a teaser phase, the new logo will now be gradually implemented across various platforms.
Clearly, there is something unique and almost magnetic about Lagos that continues to captivate residents and visitors alike. Long associated with the Portuguese Discoveries and immortalized in the poetry of Sophia de Mello Breyner Andresen, the city provided rich inspiration for this rebranding effort.
Indeed, this connection to a legacy of exploration formed the conceptual foundation for the new visual identity. Emphasizing Lagos as a place “of discoveries,” the refreshed branding highlights the diverse attributes that define the municipality—its stunning coastline and natural landscapes, vibrant culture and artistic expression, historical depth and heritage, as well as its culinary traditions. Moreover, it reflects Lagos’s ongoing commitment to areas such as entrepreneurship, sustainability, and community spirit.
Over time, Lagos has consistently balanced tradition with innovation. Now, it takes a bold step forward with a modern identity that remains rooted in its past. Reinventing itself is not merely a matter of aesthetics—it is a strategic move to enhance quality of life and communicate more effectively in a changing world. It aims to resonate with all who are part of its story: past, present, and future; from the wise older generations to the curious and adventurous youth.
Far more than just a contemporary design, the new logo captures the essence of Lagos’s values—beginning with its distinctive and solid visual character. Inspired by the city’s magnetic energy and its enduring relationship with the sea, the logo reflects both strength and fluidity.
As for the campaign’s visual rollout, it embraces simplicity while spotlighting some of the municipality’s most iconic landmarks, including Praça do Infante, Praça dos Combatentes, Praia da Luz, and Praia dos Estudantes.
With this bold step, 2025 marks a new chapter in the history of Lagos—a place that has always stood out. The journey toward the future begins now. Join us as we continue to explore all that Lagos has to offer.
